Hard Sell vs. Soft Sell

Hard Sell vs. Soft Sell dealt more with advertising posters on the west side and dealing with clients. Where as Bus Shelter Posters dealt more with the east side and how posters were designed to handle the New York bus stops. I found it very odd but interesting that Dreyfus decided to only accept clients who could be billed a minimum of $50,000 annually. Kind of unbelievable to hear some one say, “he was wasting his time and talent on the $10,000 accounts”. I would not want to turn down any business, but I guess now is a different time and Dreyfus has way more experience. Also what was interesting was that back those days the west coast was mainly serviced by small advertising agencies. It is really inspiring to hear about dealing with accounts that are billed in the hundreds of thousands, and that was just in those days.

    Living here in Michigan and have never taken the bus, I have been exposed to many bus stop posters, especially ones comparable to the ones in New York. Reading the article introduces a new issue that has to be dealt with when designing. You know have to design for the elements and vandalism when creating designs that will be outside in the public. I wonder how the weather and vandalism to these posters effects the pricing compared to inside posters? The reading stated that Gannett calls for a 50 percent overage on printing quantities for replacement. I thought NYNEX’s ads were very clever, especially how they started out with just images then through out the year elements were added such as type. The idea worked so well because probably the same people use the same bus stop every day. The riddles and puns would grasp the audience and keep them anticipating what text will follow. I think that its a brilliant idea and was thought out very well. Both articles provided useful information, I hope one day to be able to handle such big money accounts and be able to creatively solve problems like the bus stop posters.